In my business career, I have attended possibly hundreds of presentations, and have been impressed, to various levels by most of them. There is no doubt in my mind, that, over the years, marketing companies have realized the significance of successful presentations as part of their marketing philosophy. The advances in presentation technology in the last few years has been considerable, but there is one element that technology has stood still. And that is the human element. If the person making the presentation does not possess the necessary capabilities such as product knowledge, company knowledge and much more important, suitable personality to present a successful production to make a successful production then no technology in the World can help them, This is a point that I have seen too many companies miss out on by sending the wrong person to make the presentation.
Eye contact is important when you are speaking. This includes talking one on one, with a group, and in front of an audience. When making presentations, it is important know your information. It is easier to look at your audience and make eye contact if you are not constantly looking down at your note cards or up at your Powerpoint presentation.
While public speaking is a common fear, you should look at your audience or at least have the appearance of the action. Move your head around and look at the tops of the audience members' heads. You can also pick out a few people throughout the audience to resort back to. If these people are friends of yours or people you are familiar with, it will make it easier to look at them.